The Materialistic Fetishism in (Figure) Reviews and The Group Search for Individualism

This piece was a long-time coming. The nugget of realization came early, but realizing what exactly bothered me took some more time. For those who don’t know, back in 2009-2010 this blog had regular content about anime figurines, including a few figure reviews.┬áThe topic of what to provide in my post, and the nature of how I perceive most blogs at the time to handle their take on mass-produced content also carried to why this blog doesn’t really have episodic content, and certainly didn’t in the past.

Saber Lily Nendoroid

What figure reviews look like

Look at a fan’s review of a figure, what do you see? You see them taking shots of the box in which the figure arrives, you see them unpacking said box, and then you see numerous shots of the figure that’s being reviewed. You might not get “unboxing the box”, but for most such reviews, that’s what you’re going to get. So, what’s the problem? Well, there isn’t exactly any problem, but head over to YouTube, search for a review of a gaming mouse, keyboard, or even a food processor, and you’ll see more or less the exact same thing.

That’s still not a problem, it just means that all these items are presented the same way, right? Well, here’s where we’re getting to the problem – it’s a culture of mass-producing “reviews” of mass-produced items. And like all mass-produced items, there’s not much to differentiate the items, both the products being reviewed, and as a result, the reviews themselves.

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